Rock The Boat Marketing - Pat Allen
Marketing At The Morningstar Conference: Finserv Goes Funserv
"MainStay Investments was at the conference to win it. The firm has had a great couple of years, and it’s a reasonable assumption that advisors would have more than a little interest in the MainStay booth. Why not test some cool tech to drive engagement?
In this video, Frank Ranu, Senior Associate, Social Media Digital and Creative Services, explains an innovative Morningstar-focused campaign that involves a box of Cracker Jack, a smartphone app (Taggar) and a woman who walks out from around the box of Cracker Jack to greet Morningstar attendees and encourage them to enter a contest.
This was a campaign with more than a few pieces, and Frank’s analytics suggest it was positively received."